If you’re planning to use TikTok for your marketing efforts, there are several ways to ensure you’re making the most of the platform. One of the best ways to get the most out of this new medium is to conduct audience research. Begin by looking at the type of hashtags that appeal to your target audience. From there, you can see which video styles or techniques they use most often. For example, they may be into unboxing videos. For this reason, you should aim to make at least 20% of your video content following these popular trends.
Another way to go viral on TikTok is to follow trend setters. Having an account on TikTok allows you to see what users are posting about your industry. Having an account on other social media sites can also help you get verified on the platform. Be sure to also write an eye-catching profile description. Learning more about the algorithm can also help you improve your content strategy. Aside from creating the perfect TikTok content, you can also take advantage of other creators’ platforms.
TikTok relies on user-generated content, so you can take advantage of this by creating content that your target audience will be interested in. You can also use hashtags to promote your videos. TikTok has more than 300 million users, and you can tap into that demographic. A good TikTok marketing strategy will take advantage of the platform’s algorithm to showcase your video to the right audience.